Elina Helenius

Elina Helenius is a textile designer with a master’s deg-
ree in arts from the Aalto University. This award-winning designer is a professional with strong expertise and extensive experience in textile design for numerous Finnish and international customers. With her uncompromising sense of style, and inspiration drawn from Finnish nature, Helenius creates genuinely timeless, beautiful and practical textiles.

In love with yarns & design -design competition

This year VM Carpet is celebrating its 50 years anniversary! For the honor of the anniversary we organized a design competition targeted for young designers together with Young Finnish Design! The competition task was to design a new woven rug for VM Carpet´s collection utilizing VM Carpet´s materials: wool, paper yarn, wool and linen yarn, cotton or jute cord.

The competition started on the 12.1.2023 and ended on the 31.5.2023. Three finalists were selected at VM Carpet´s 50-year celebration party on 7-8.6 at the VM Carpets showroom in Lappajärvi. Aino Ojala was selected for the final with her work “Voikukka”, Tiina Hyväri with her work “Softis” and Laura Krekula with her work “Naava” The competition culminated on the main stage of the Habitare fair on Wednesday 13th September, when the prestigious jury selected Laura Krekula’s work “Naava” as a winner. All three finalist work will be seen in VM Carpet collection. Stay tuned!

Liina Blom

Liina Blom has twenty years of experience as an international designer and creative director. In her design work, she combines futurology, material and production know-how and the idea of the final application. Through these, she creates new, durable and soulful products that are as long-lived as possible – and she does it with great zeal!

Working with VM Carpet, Liina has been able to implement carpet designs by combining high-quality and practical materials such as wool and paper, but she has also designed products for wet spaces and tried new, even bold production solutions and materials such as metal. She has most recently been recognised for her skills in the autumn of 2016 when she won the MoOD AWARD in Belgium.

Liina describes the idea behind the Valkea rug she designed for VM Carpet like this: “A luxurious moment in the pale shimmer of a silent winter night, while you curl up in something soft and warm. Behind every product I design there’s a story, the play of materials and weave, and the idea of its ultimate use. The Valkea rug offers quality and a sprinkle of the familiar, while wool and paper bring a twist to its woven surface.”

Tuulikki Peltonen

Tuulikki Peltonen is a textile and surface designer who is specialized in woven textiles and surface pattern collections. She has graduated as a Master of Arts from the Aalto University School of Arts, Design and Architecture with the Fashion, Clothing and Textile Design major. Her way of designing is characterized by craft skills and a strong interest in experimenting with different materials, textures, and color combinations. In the textile products designed by Tuulikki, one can find carefully considered, simplified textural rhythms, but also playful and colorful styles. Product quality and sustainability are important to her.
In cooperation with VM Carpet, Tuulikki has used her weaving and material knowledge and designed rug models for the home, of which the latest is the Pajukko paper yarn rug. She describes the design work of Pajukko like this:
“I weave small samples when designing rugs, and so also with the Pajukko rug. One theme I wanted to express through weaving, was Nordic beautiful everyday life. The domestic willow dye combined with brown undyed paper yarn and the effortlessly elegant weave bring calm Scandinavian aesthetic to the home.”