We engage in close cooperation with Finland’s leading designers. Welcome! Come and meet them!
Elina Helenius is a textile designer with a master’s deg-
ree in arts from the Aalto University. This award-winning designer is a professional with strong expertise and extensive experience in textile design for numerous Finnish and international customers. With her uncompromising sense of style, and inspiration drawn from Finnish nature, Helenius creates genuinely timeless, beautiful and practical textiles.
The high-quality DUO rugs are made by hand in Finland.
They are hard wearing and slide seamlessly into any contemporary decor. They are woven with great professional pride from the best materials, using a soft colour palette and appealing textures.
DUO rugs represent timeless design and practical beauty
and are both easy to clean and ecological – traditional Nordic design at its best. The luxurious and sumptuous DUO rug collection is designed for VM Carpet by textile designer Elina Helenius.
Tuulikki Peltonen is a textile and surface designer who is specialized in woven textiles and surface pattern collections. She has graduated as a Master of Arts from the Aalto University School of Arts, Design and Architecture with the Fashion, Clothing and Textile Design major. Her way of designing is characterized by craft skills and a strong interest in experimenting with different materials, textures, and color combinations. In the textile products designed by Tuulikki, one can find carefully considered, simplified textural rhythms, but also playful and colorful styles. Product quality and sustainability are important to her.
In cooperation with VM Carpet, Tuulikki has used her weaving and material knowledge and designed rug models for the home, of which the latest is the Pajukko paper yarn rug. She describes the design work of Pajukko like this:
“I weave small samples when designing rugs, and so also with the Pajukko rug. One theme I wanted to express through weaving, was Nordic beautiful everyday life. The domestic willow dye combined with brown undyed paper yarn and the effortlessly elegant weave bring calm Scandinavian aesthetic to the home.”
Laura Ilvessalo is a visual artist and textile designer who seeks to combine art and design by creating functional objects that can also be experienced as art that elevates everyday life.
She holds a Master of Arts degree from the Aalto University School of Arts, Design and Architecture and a degree in design from Metropolia University of Applied Sciences, where she specialized in textile design. Her areas of specialization include oil painting, pattern design, and the design of woven surfaces.
In Ilvessalo’s design work, the haptic qualities of materials play a central role in shaping the aesthetic experience. She draws inspiration from contrasts in everyday environments and from the textures found in details of nature — interpreting these through a contemporary visual language where graphic clarity, soft organic forms, and muted colors are in balance. Natural materials, product durability, and ecological life-cycle thinking are important values in her work.
The Pastilli rug, designed by Laura for VM-Carpet, has a delicate, handcrafted feel. The combination of paper yarn and cotton gives the surface an airy structure and a light tactile quality.
This year VM Carpetcelebrated its 50 years anniversary 2023. For the honor of the anniversary we organized a design competition targeted for young designers together with Young Finnish Design! The competition task was to design a new woven rug for VM Carpet´s collection utilizing VM Carpet´s materials: wool, paper yarn, wool and linen yarn, cotton or jute cord.
The competition started on the 12.1.2023 and ended on the 31.5.2023. Three finalists were selected at VM Carpet´s 50-year celebration party on 7-8.6 at the VM Carpets showroom in Lappajärvi. Aino Ojala was selected for the final with her work “Voikukka”, Tiina Hyväri with her work “Softis” and Laura Krekula with her work “Naava” The competition culminated on the main stage of the Habitare fair on Wednesday 13th September, when the prestigious jury selected Laura Krekula’s work “Naava” as a winner.
Discover the Naava rug here.
